WHY IMPACT?

People love to make a difference. Consumers want to feel good about their purchasing choices. Fans are excited to connect with issues their favorite artists care about.

Let’s inspire them to be part of something meaningful—something they’re proud to support. Let’s help them associate that pride with your brand. And most importantly, let’s ensure it’s not just about feeling good, but truly doing good.

Ryan Tedder of OneRepublic inviting his audience to participate in International Justice Mission’s work to rescue and restore children, women and men from trafficking.

A Note From Mel About Her Why

In college, some friends and I started a nonprofit in Northern Uganda to support widows and orphans displaced by a brutal, decades-long civil war.

I was certain we were going to change the world. But a few years in, our nonprofit failed. It was heartbreaking, but the lessons learned set me on a path of asking tough questions about social impact.

Questions like:

  • How do we help without hurting?

  • Is this sustainable?

  • How are we empowering and respecting dignity?

  • Who else can we learn from?

  • How do we measure impact?

These questions led me to some of the most trusted organizations and mentors, shaping my approach to "impact vetting" as part of my services.

While not every experience I create includes an impact component, when they do, it’s a privilege to invite audiences into those meaningful stories.

I take seriously the responsibility of ethical storytelling—stories that honor, not exploit. I’m committed to partnering with initiatives that provide more than just surface-level feel-good moments, but truly verified, lasting impact—the kind we can all be proud to stand behind for years to come.